Rugby World Cup 2035: Are SA and NZ Out as Hosts? The Revenue Power Shift Explained (2026)

The future of Rugby World Cup hosting is in question, leaving fans wondering if they'll ever see the tournament in their home nations again. But why is this even a concern?

SA Rugby CEO Rian Oberholzer has expressed doubts that rugby powerhouses New Zealand and South Africa will ever host the prestigious Rugby World Cup again. This shocking revelation stems from the countries' inability to generate sufficient revenue, a crucial factor in the decision-making process.

The All Blacks and Springboks, with their rich history of success, have collectively claimed seven titles out of ten tournaments. New Zealand hosted the inaugural event in 1987 with Australia and then solo in 2011, while South Africa's sole hosting experience was in 1995. Despite numerous attempts, South Africa has been unsuccessful in securing the bid, most recently losing to France for the 2023 tournament.

The upcoming men's World Cups are set for Australia in 2027 and the United States thereafter. While hopes were high for a return to Africa or New Zealand, Oberholzer's comments suggest otherwise. The issue lies in the tournament's revenue generation, which is the sole source of funding for World Rugby's unions over a four-year cycle. Taking the competition to America, Europe, or even the Middle East promises higher profits than in South Africa or New Zealand.

Oberholzer emphasizes, "The Rugby World Cup is the only revenue stream for World Rugby to fund the entire ecosystem." This shift in focus from equal hosting opportunities to revenue maximization is evident in World Rugby's decision-making. Oberholzer adds, "A World Cup in New Zealand or South Africa won't generate the money World Rugby needs."

But here's where it gets controversial: Is it fair that the hosting decision is primarily driven by financial gain? Shouldn't the rich history and success of these nations be considered?

As the hosting rights for 2035 and beyond are up for grabs, countries like Spain, Japan, and Argentina have already thrown their hats into the ring. Even Middle Eastern nations like Qatar, Saudi Arabia, and the UAE are considering bids.

The question remains: Will New Zealand and South Africa ever get another chance to host the Rugby World Cup? And what does this mean for the future of rugby in these nations? Share your thoughts in the comments below!

Rugby World Cup 2035: Are SA and NZ Out as Hosts? The Revenue Power Shift Explained (2026)
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