Is 'Peak Greggs' a reality? The beloved British bakery chain faces a slump in profits and slowing sales, amidst a challenging market and cautious consumer behavior. But here's where it gets interesting: despite these hurdles, Greggs remains resilient and is planning for growth. The company's CEO, Roisin Currie, reassures that they've weathered downturns before and are adapting to changing consumer preferences. With a focus on accessibility and an expanding store network, Greggs aims to reach more customers and maintain its position as a go-to bakery brand. The question remains: can they overcome these challenges and continue their journey towards 'Peak Greggs'?
